How to create content that truly connect with your audience
Available on demand
Struggling to create content that truly engages scientists and healthcare professionals? With 53% of marketers prioritizing customer and KOL content in 2025, now is the time to refine your strategy. Watch our on-demand webinar to gain expert insights and practical tactics for driving measurable results.
Dr. Lois Manton-O’Byrne, Editor at SelectScience® shares proven strategies to connect with your target audience and deliver measurable growth. Backed by years of experience and insights into the scientific and healthcare sectors, Dr. Manton-O’Byrne covers the following:
- How content influences purchasing decisions: Discover how scientists and healthcare professionals search for and consume information, and tailor your approach to their decision-making journey.
- Collaborating with customers and KOLs: Build impactful partnerships with customers and KOLs to enhance credibility and position your brand as a trusted authority.
- Delivering timely, relevant content: Gain proven strategies to align your content with critical decision points, maximizing engagement and driving measurable results.
This is your chance to elevate your strategy and stay ahead in 2025.
Key benefits include:
- Tailored insights for scientific and healthcare marketers.
- Strategies to align content with decision points.
- Expert advice to drive measurable results.
Available on demand for a limited time—watch today.
Speaker:
Dr Lois Manton-O’Byrne, PHD
Executive Editor, SelectScience
Dr. Lois Manton-O'Byrne is passionate about science communication and is committed to making complex scientific concepts available for a scientific audience through high-quality content. Lois holds a PhD in Chemistry, and has expertise in drug design, polymerization, many analytical techniques. She has had the privilege of working with some of the most influential scientists globally, including Nobel Prize winners and industry leaders to share their stories on accelerating science.